Client Results
Real Local Businesses. Real Work.
Here's exactly what we built for each of them — and what they can now do without calling anyone.
Sendai Sushi & Korean BBQ case study
Sushi & Korean BBQ Restaurant · River Edge, NJ
Sendai Sushi & Korean BBQ
A sushi counter and tabletop Korean BBQ room on Kinderkamack Road since 2009 wanted pickup orders coming through its own website, not only through the delivery apps.
We rebuilt the site as a full-screen, phone-first experience and built Sendai Direct: pickup ordering on the restaurant's own site, running on its Clover system. Orders are paid through Clover and print straight to the kitchen, at the printed-menu prices.
Direct ordering on Clover
Customers order pickup on sendainj.com. Payment runs through Clover and the ticket prints in the kitchen.
Found on Google and in AI answers
Restaurant, menu and FAQ structured data, an llms.txt file, a plain-text menu for AI assistants, and a dedicated sushi page for local search.
Fast and accessible on phones
Mobile Lighthouse after our polish pass (Aug 2026): performance 94–100, accessibility 100, SEO 100.
Owner portal — he edits it himself
Hours, specials, menu and photos, changed by the owner in plain English. No developer, no waiting.
Checked every day
An automatic daily check confirms the ordering menu, the Clover connection and the live Google rating are all working.
Shumon updates hours, specials, the menu and photos himself through the owner portal, and the dish photos he adds in Clover show up on the site automatically.
Offshore Coffee Co. case study
Coffee Roaster & Cafés · Jersey Shore, NJ
Offshore Coffee Co.
A Jersey Shore roaster selling coffee, subscriptions, café menus, wholesale and equipment service through one Shopify store. The menu had eight top-level sections, and 40 of 86 pages had no search description.
We rebuilt the Shopify theme around simpler navigation, wrote search copy for every product and collection, added a coffee quiz, and set up a report that lands in the owners' inbox every Monday.
Shopify theme rebuild
Main navigation cut from eight sections to four, café menu and location pages, and a coffee quiz that points shoppers to the right beans.
Search foundations on every page
Measured across 86 pages, before → after: meta descriptions 46 → 86, one headline per page 67 → 86, secure share images 0 → 86.
A Monday report in the owners' inbox
Search Console, Google Analytics, Bing, Yelp and Shopify orders, summarized in plain English with a PDF attached.
Watched, fixed and reported every week
We check the store for search problems every week. Fixes shoppers never see ship automatically; anything they would see waits for the owners' approval.
Every Monday the owners get a plain-English report with a PDF attached: how the site did last week, what we fixed, and what we recommend next.
Wicked Craft Co. case study
Cocktail Lounge & Restaurant · North End, Boston
Wicked Craft Co.
A North End cocktail lounge with a busy Google listing, and a website address that still led to an old, abandoned site.
We built a garden-after-dark site around one action: reserve. Party, date and time hand straight to OpenTable, every menu was transcribed line by line from the printed menus, and the domain moved over with the restaurant's email left running.
Custom website, designed & built
Fog, neon and late-night photography — built to look like the room, on a phone first.
Reservations handed to OpenTable
Guests pick party, date and time on the site and land in OpenTable ready to book.
Menus checked line by line
Dinner, brunch, cocktails and a 50-pour liquor list, matched against the printed menus.
Owner portal, fonts included
Content, photos, fonts and accent color are owner-editable; reservations, address and layout stay locked.
Domain moved, email kept
The web address moved to the new site without interrupting the restaurant's email.
Steve can change hours, menus, specials and photos through his owner portal — even the headline fonts and accent color, with guardrails so a typo can't break the site.
MobilityWoRx PT case study
Physical Therapy & Performance Training · Red Bank, NJ
MobilityWoRx PT
A one-on-one physical therapy practice competing with insurance mills needed a site that explains a different model of care — and books discovery calls while the clinician is in the room with patients.
We built a fast, mobile-first site around the discovery-call funnel: clear service pages for pelvic floor and orthopedic care, direct-access education, and friction-free appointment requests.
Custom website, designed & built
Designed around their one-on-one care model — not a template with their logo on it.
Discovery-call request funnel
Every page leads to an appointment request, even while the clinician is with patients.
Managed hosting
Fast, secure, and always on. We handle every technical detail behind the scenes.
Owner portal — they edit it themselves
Hours, services, and content updated in minutes, without a ticket or an hourly fee.
New services, hours, and content — updated through their owner portal in minutes. No developer. No waiting.
Mi Bella Ilución case study
Authentic Mexican Restaurant · Red Bank, NJ
Mi Bella Ilución
Three generations of Puebla recipes deserved a site that puts the food first.
We built a photography-forward site that makes the food the argument: full menu, catering and private-events pages, hours, directions, and social links — everything a hungry search needs before a visit.
Custom website, designed & built
Warm, appetite-first design that matches the restaurant — hand-pressed tortillas front and center.
Menu, catering & private-events hub
The full menu online, plus catering and private-events pages that tell guests how to plan with the restaurant.
Managed hosting
Fast, secure, and always on. We handle every technical detail behind the scenes.
Menu, catering, private events, hours and directions, all in one place for anyone searching for dinner in Red Bank.
To Through Beyond case study
Writing & Fundraising Consulting · New Jersey · clients nationwide
To Through Beyond
A one-woman consultancy with clients from New Jersey to Texas was running on a generic site-builder template that didn't sound like her — and every content change meant wrestling the builder.
We built an editorial site that performs the service it sells — the homepage literally redlines its own headline. Ten service pages, a journal, and case studies, with SEO guardrails baked into the publishing workflow so new content can't break search snippets.
Custom website, designed & built
An editor's-desk design system — navy ink, cream paper, and a headline that corrects itself.
Services, journal & case-study hub
Ten service pages plus a growing journal and case studies, structured for search from day one.
Managed hosting
Fast, secure, and always on. We handle every technical detail behind the scenes.
Owner portal — she edits it herself
Content changes ship as redlines she reviews and approves — no developer, no waiting.
Journal posts, service updates, testimonials — Sophiana can publish them herself: each change appears as a redline she approves, live in about 30 seconds.
When their hours change, they don't call us.
Our Custom Website + Owner Portal offer includes a private dashboard where the business owner edits hours, menus, services, and photos themselves. No tickets, no hourly fees, no waiting on a developer. Your website stops being a thing you rent and becomes a thing you own.
A real edit from the MobilityWoRx PT owner portal — type the change in plain English, review it, tap Apply. Live in about 30 seconds, with one-click undo.
Update hours & specials in seconds
A holiday closing or a new special goes live the moment it changes — not whenever a developer gets to it.
Swap photos & menus yourself
New dishes, new services, new photos — owners publish them from a private dashboard, even from a phone.
We handle everything behind the scenes
Hosting, security, speed, and updates stay our problem. The website just works.
Your website is the front door. We start there.
Your competitors' websites aren't waiting.
Neither should yours.
Start with the free audit: see how your business shows up online and where the gaps are.